The Revenue Acceleration Rules

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Business & Economics - Sales & Marketing
The Revenue Acceleration Rules

The Revenue Acceleration Rules

Name: The Revenue Acceleration Rules
ISBN: 9781119371953

Shashi Upadhyay

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B2B is 45% of the economy, but no book has addressed just this area of B2B predictive marketing--all have looked more at the consumer end of the predictive space. This book will explore how using predictive marketing to support ABM initiatives in the B2B world can supercharge your demand waterfall and align marketing sales.Account-Based Marketingis a how-to book that uses examples and best practices from industry experts to show readers what they should be doing to implement predictive ABM to grow revenue.

カテゴリー:

Business & Economics - Sales & Marketing

年:

2018

出版社:

Wiley

言語:

english

ISBN 10:

1119371953

ISBN 13:

9781119371953